Welcome to SNUGBAGS - Merino for Kids®. We are a New Zealand company that specializes in 100% natural baby and toddler Merino & Organic Cotton sleeping bags, swaddles and base layers. We only use locally sourced and produced merino wool that is superfine and of exceptional quality (we know the good stuff as we dress in merino daily ourselves!). All our fabrics are knitted and dyed in New Zealand and we exclusively manufacture in New Zealand to ensure an ethical product to the highest quality and safety standards.
SNUGBAGS® was founded in 2010 and is owned by me (Kim). I started the business as I couldn't find a merino sleeping bag that was warm enough for our little girl and the Deluxe range with it's gorgeous layers of thick and snuggly warm merino fleece was born.
Due to our strong focus on innovation and design we have quickly become industry leaders in top quality sleeping bags and we pride ourselves to have the warmest merino sleeping bags on the market.
SNUGBAGS® is the #1 most recommended NZ made brand for sleeping bags and swaddles in New Zealand and Australia and we have snapped up numerous (international) awards. We have recently won 'Top Choice of the Year' in the USA and GOLD for our sleeping bags in the UK.
At SNUGBAGS® we are very passionate about all things natural and we believe there is no substitute for New Zealand merino - due to its unique temperature regulating properties it is by far the safest fibre to dress your baby in.
As a mum I know how important it is to keep your baby warm, safe and comfortable during the night and we guarantee we have designed the best products that do just that!
We like to care for our beautiful planet as well as provide the safest, chemical free sleep environment for your little one. We make sure that all of our fabric dyes are organic and baby-safe (GOTS certified) and they are guaranteed free from harsh chemicals like formaldehyde and solvents. We are also very proud to say that we are 100% plastic packaging free!
We are proud supporters of 'SIDS & Kids Safe Sleeping' - the leading Safe Sleep charity in New Zealand and Australia. And we donate a percentage of each sale to 'The Neonatal Trust' who look after New Zealand's NICU's and premature babies.
We are committed to providing parents with the safest solutions for their little one so they can have peace of mind and rest assured they have purchased the highest quality product for their child.
I hope you will love our products just as much as we do!
Love, Kim x
Ps. If you would like to keep up to date with news and great specials - please 'like' us on Facebook and sign up to become a SNUGBAGS VIP.
Meet Our Team
Mama's Little Helper & Model
About us Kim lives in Piha with her partner James and their daughter Neeva Rose in a sun-drenched 'beachy' house overlooking the ocean in the secluded, small beach community called Piha on the West Coast of New Zealand. The ocean meets the land with high, rugged cliffs and the little township is surrounded by lush, green subtropical rainforest.
When she is not working hard on SNUGBAGS Kim loves spending time on the beach building sand castles, surfing and going for long walks in the bush with James, Neeva Rose and their two dogs Frankie & Peanut.