Natural fabrics, stunning designs & lovingly handmade in New Zealand
with New Zealand grown Merino
Welcome to SNUGBAGS - Merino for Kids
Hi, I am Kim and I own SNUGBAGS - a New Zealand made company that was founded in 2010. I started the business as I couldn't find a merino sleeping bag that was warm enough for our little girl Neeva Rose. After sourcing the most divinely warm merino fleece (with Neeva Rose in tow) the Deluxe range with it's gorgeous layers of thick and snuggly warm merino fleece was born.
As a mum I know how important it is to keep your baby warm, safe and comfortable during the night and we guarantee we have designed the best products that do just that.
We specialise in 100% natural baby and toddler Merino and organic cotton sleeping bags and swaddles that we promise will keep your little one snug and safe all night.
Here are a few of the things we are most proud of;
Your child’s safety is of utmost priority to us – that is the very first thing we think about when designing new products and sourcing fabrics.
All of our products are designed and lovingly handmade in New Zealand – we can name every one of our staff (and their children and even their pets!).
Every single item is made from premium, sustainable, eco-friendly, natural fabrics that are free from nasties (i.e. chemical dyes and formaldehyde). All of our fabrics are New Zealand made.
We have the warmest sleep sacks on the market. And not only the warmest, but also the safest, the most natural, the most eco friendly and best of all no polyester or plastic packaging in sight!
We’re not afraid of change. If we feel like we can do something different to improve your little ones sleep, we change it – like switching the shoulder domes for a diagonal zip!
Our Merino is the best, and we’re not just saying that. We only use New Zealand merino which is the most sought after in the world. It is super soft, breathable, controls moisture and is strong and durable.
We have won more awards than anyone else in the industry! And yes three of them are GOLD!
We keep innovating. Despite being nominated for, and winning so many international (gold) awards, we keep striving to make a better product to ultimately improve your little ones sleep.
Our products are tested by world leading pedeatricians from the International Hip Dysplasia Institute and are approved hip healthy.
We proudly support local charities like SIDS & Kids Safe Sleeping and I Got Your Back Pack as we believe it is important to give back.
I know you will love our Merino and organic cotton sleep sacks and swaddles just as much as we do, please follow us on Facebook and Instagram, to be the first to hear about our news and specials.
Yours in snugness, Kim x
Mama's Little Helper & Model
A little bit about us Together with my my partner James and our daughter Neeva Rose, we live in a sun-drenched 'beachy' house overlooking the ocean in the little beach community called Piha.
Piha is situated about 40min out of Auckland on the West Coast of New Zealand. We love that the ocean meets the land with high, rugged cliffs and that our little township is surrounded by lush, green subtropical rainforest.
When I am not working on SNUGBAGS I love spending time on the beach building sand castles, surfing or going for long walks in the bush with James, Neeva Rose and our two dogs Frankie & Peanut.