"When I couldn't find an all natural, merino sleeping bag that was actually warm enough for our daughter - I decided to make my own. After sourcing the most divine, brushed merino fleece fabric (with our baby girl in tow) our signature High Country range with its layers of plush and snuggly warm merino fleece was born."

We have been making our SnugBags (right here in New Zealand) since 2012 and we hope that you love them as much as we do.


​Kim x
SNUGBAGS Merino for Kids Founder & Mama to Neeva Rose 

IN LOVE WITH MERINO
 SnugBags is a boutique New Zealand family business that began as a search for warm, natural and organic alternatives for our own child and we have been helping babies sleep safe and snug since 2012.

We love merino and we love making pure, merino sleep essentials that nurture and care for your baby and our planet.

We design our SnugBags to be timeless. By choosing long-wearing premium fabrics in neutral colors, our vision is that our garments are passed down through siblings, family members, friends and communities, with little harm to our environment.

 As most brands choose to manufacture overseas and substitute quality for quantity, our promise is to keep everything locally sourced and handmade in New Zealand by our talented crafts people. 
​
Thank you so much for the loyal support of our regular customers who share our values and who choose
only the best for their baby and our planet x

WATCH OUR NEW ZEALAND MADE STORY: 

"We promise to use organic fabrics, support sustainable practices, look after our planet and your little one.
All whilst manufacturing ethically in New Zealand."

Kim, Founder of SNUGBAGS - Merino for Kids
​

SNUGBAGS + GOLD AWARDS 

With 42 International Awards (of which 16 gold!) you can be assured that our sleeping bags are of the highest quality.

Australian Clean + Conscious Awards
GOLD + PEOPLE'S CHOICE 2019 + 2020 + 2021
“The SNUGnGo FeetBag is the snuggliest, most beautifully made, cleverly thought out, adaptable sleeping bag I’ve ever come across. There are so many features which I love which make this sleeping bag an absolute stand out."

Junior Design Awards UK
GOLD 
"As well as being super cosy SnugBags look extremely appealing, featuring gorgeous motifs that are woven into the fabric to avoid any printing with chemical inks.
Entirely made in New Zealand, this company’s green credentials are impeccable and their attention to detail and passion for their product was obvious to our judges."

YOUR ORDER + CHARITY
​
Your order contributes towards an ecostore or earthwise children's care product to "Mummys in Need". This amazing New Zealand charity helps families in hardship.
We are super excited to have jumped on board as a  "CONTRIBUTE" (bronze) sponsor.
​
ONE ORDER = ONE CARE PRODUCT 

Since April 2021 SNUGBAGS has funded
1250 children's care products 

Since January 2019 SNUGBAGS has also funded
1500 clean birthing kits
​Learn more about how we give here >
​

SNUGBAGS + CARBON REDUCTION 

As a Native Forest Restoration Trust Carbon Partner our support will help restore native forest and remove CO2. This means our contribution goes directly into buying and restoring New Zealand's native forests. These forests are set aside as nature reserves. Forests grow by taking in CO2 and holding it as carbon. The more forests we restore, the less CO2 in the atmosphere.

As a Native Forest Restoration Trust Carbon Partner we have made a commitment to: understand and measure our companies carbon footprint; take action to reduce emissions; support forest restoration projects to reduce the impact of unavoidable emissions.

SNUGBAGS office + warehouse are CARBON NEUTRAL.

RECYCLED ZIPS + PLASTIC REDUCTION

Our Eco YKK zippers are made from recycled PET bottles and other post-consumer materials using the latest technologies.

Each of our Eco YKK zips is made from one recycled plastic bottle.

ONE ZIP = ONE RECYCLED PLASTIC BOTTLE 

SnugBags is the first and only merino sleep wear company to be using Eco YKK Zips.

Switching over to Recycled Zips will save thousands of plastic bottles from going to landfill each year.
​

SNUGZERO™ + CARING FOR OUR PLANET

Having been zero waste from the moment we started (we do not like to waste good fabrics)  SnugZero™ No Waste Merino Sleeping Bags has been a concept for many years.

We have boxes and boxes of carefully stored left over runs, off-cuts and mismatched cuts that we are finally going to put to good use.

Click here to see our SnugZero™ No Waste Merino Sleeping Bags collection.

SNUGBAGS + THE CAMPAIGN FOR WOOL
​
We are a very proud partner of The Campaign for Wool. This is a global initiative that aims to highlight wool as a fibre that is an eco-friendly, comfortable, fashionable and durable option to cheaper and more disposable alternatives.

OUR PROMISE

• Your child’s safety is of utmost priority to us – that is the very first thing we think about when designing new products and sourcing fabrics.
• All of our products are designed and lovingly handmade in New Zealand – we can name every one of our staff (and their children and even their pets!).
• Every single item is made from premium, sustainable, eco-friendly, natural fabrics that are free from nasties (i.e. chemical dyes and formaldehyde). All of our fabrics are made in either New Zealand or Australia.
• We have the warmest sleep sacks on the market. And not only the warmest, but also the safest, the most natural, the most eco friendly and best of all no polyester or plastic packaging in sight!
• We’re not afraid of change. If we feel like we can do something different to improve your little ones sleep, we change it – like switching the shoulder domes for a diagonal zip!
• Our Merino is the best, and we’re not just saying that. We only use the finest merino which is the most sought after in the world. It is super soft, breathable, controls moisture yet strong and durable.
• We have won more international awards than anyone else in the industry! And a whopping thirteen of them are GOLD!
• We keep innovating. Despite being nominated for, and winning so many international (gold) awards, we keep striving to make a better product to ultimately improve your little ones sleep.
• Our products are tested by world leading pedeatricians from the International Hip Dysplasia Institute and are approved hip healthy.
• We proudly support the Auckland base charity "Mummys in Need" and from every order we donate one baby care product to mama's and children in hardship.​